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#CastMeMarc: Jacobs Crowd-Sources His Latest Campaign

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twitter model Marc Jacobs crowd sourcing crowd casting ad campaign #CastMeMarc Marc Jacobs (the man and the company) is on a mission to find his next model – and it could be you! (But probably not, not to be negative) Jacobs & Co. took to Twitter Thursday to announce the #CastMeMarc casting call, asking people to submit their photos in hopes of being their newest face. Participants are automatically entered to win by uploading a photo of themselves along with the hashtag #CastMeMarc to Twitter and/or Instagram, and unsurprisingly, the entries FLOODED in. But here’s a tip. I worked as an art director for years, and it wasn’t my job to cast, I was often the one doing the choosing. In this instance, they have access to every model with an agency on the planet and they see new ones ALL the time for print runway, etc, so those guys, although they make LOVELY (& handsome) Instagrams, are out automatically, I would say. You can’t do crowd-source request and then end up pick a model with Ford. They want someone unique (the agencies I’m sure are scouring the hashtag too, in hopes of finding the next Kate Moss, as well.) Also, if you are a dog or monkey, I wouldn’t say you had a great chance either. But hey, in theory, ANYBODY and EVERYBODY has a shot, and it’s FREE, so knock yourself out! You’re ALL beautiful.twitter model Marc Jacobs crowd sourcing crowd casting ad campaign #CastMeMarc

twitter model Marc Jacobs crowd sourcing crowd casting ad campaign #CastMeMarc

twitter model Marc Jacobs crowd sourcing crowd casting ad campaign #CastMeMarc

twitter model Marc Jacobs crowd sourcing crowd casting ad campaign #CastMeMarc

twitter model Marc Jacobs crowd sourcing crowd casting ad campaign #CastMeMarc

twitter model Marc Jacobs crowd sourcing crowd casting ad campaign #CastMeMarc

twitter model Marc Jacobs crowd sourcing crowd casting ad campaign #CastMeMarc

The post #CastMeMarc: Jacobs Crowd-Sources His Latest Campaign appeared first on World of Wonder.


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